“If you’re thinking of exporting to China, for example, you could check out the Canton Fair, the country’s largest trade fair, which is held twice a year. Shankar says exporters should make it a point to go to trade fairs in the target country many countries host several trade fairs a year and these attract hundreds of thousands of buyers and sellers. Other demand trends to note are whether it is cyclical or seasonal, has the demand grown in recent years and do other countries have an advantage in supplying the product easily to the destination market. ![]() They need to see whether the country manufactures the product concerned or if it is planning to start manufacturing. It is important that exporters monitor demand in their desired destination country throughout the year. ![]() Instead of focusing on the top importing country, you might want to consider a country with a comparatively smaller market but with the potential for more growth,” he says. “Exporters have to make sure demand is consistent and the market is growing.
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